Clorox is a house hold brand known world wide. Clorox wants to run a brand awareness "refresh". They want to hone in on their audience outside of their key demographic of female head of household.
I wanted to come up with a concise and witty ad that would run in more masculine magazines, which is usually outside of the realm of where Clorox runs ads, such as "Guitar World" or "SPIN". The comedians I choose are known across cultural boundaries and present comedy with a vulgar twist.
This ad gives consumers a pseudo use and a nice chuckle, for Clorox. Consumers know that comedians can not literally use this product to clean up their act, but it does give consumers a fresh new outlook to the Clorox brand. Powerful enough to clean the toughest dirt, powerful enough to "Clean Up Your Act"